This year we had the opportunity to team up with the Los Angeles Chargers to paint custom cleats for the #mycausemycleats campaign. In week 13 every season, the NFL loosens the dress code and allows players to wear hand painted cleats.
This allows the players to pick a foundation they support and bring awareness to their cause. At B Street we feel honored to be able to help the players visually express themselves and translate their ideas into visual empowerment.
My Cause My Cleats is one of the most rewarding projects of the year. Talking with the players and hearing their personal story is special. Many times, they have a special connection to a particular cause.
Los Angeles Tackler, Trent Scott has teamed up with The Lupus Foundation of America to bring awareness to the chronic illness that affects many. Most of which are women.
There is no known cause of or known cure for lupus however with bringing awareness the foundation hopes to help create a better quality of life for those with lupus.
Check out the Custom Cleats we hand painted for Scott below.
