This year we had the opportunity to team up with the Los Angeles Chargers to paint custom cleats for the #mycausemycleats campaign. In week 13 every season, the NFL loosens the dress code and allows players to wear hand painted cleats.
This allows the players to pick a foundation they support and bring awareness to their cause. At B Street we feel honored to be able to help the players visually express themselves and translate their ideas into visual empowerment.
My Cause My Cleats is one of the most rewarding projects of the year. Talking with the players and hearing their personal story is special. Many times, they have a special connection to a particular cause.
Chargers Kicker, Michael Badgley wears his custom painted cleats in honor of The Brooke Healy Foundation. This Foundation brings awareness to pediatric cancers especially to brain cancers and diffuse intrinsic pontine gliomas (DIPG).
The foundation was created in honor of Brooke Healy who was diagnosed with DIPG. This aggressive and difficult to treat brain tumors are found at the base of the brain and only affects children.
Check out the cleats we hand painted for Badgley in honor of this foundation to bring awareness for children affected.