This year we had the opportunity to team up with the Los Angeles Chargers to paint custom cleats for the #mycausemycleats campaign. In week 13 every season, the NFL loosens the dress code and allows players to wear hand painted cleats.
This allows the players to pick a foundation they support and bring awareness to their cause. At B Street we feel honored to be able to help the players visually express themselves and translate their ideas into visual empowerment.
My Cause My Cleats is one of the most rewarding projects of the year. Talking with the players and hearing their personal story is special. Many times, they have a special connection to a particular cause.
The National Multiple Sclerosis Society supports individuals being affected by multiple sclerosis day to day. They are dedicated to help create a better life and help restore what has been lost and end multiple sclerosis.
Check out the hand painted custom cleats we created for Dan Feeney in honor of this cause below.