This year we had the opportunity to team up with the Los Angeles Chargers to paint custom cleats for the #mycausemycleats campaign. In week 13 every season, the NFL loosens the dress code and allows players to wear hand painted cleats.
This allows the players to pick a foundation they support and bring awareness to their cause. At B Street we feel honored to be able to help the players visually express themselves and translate their ideas into visual empowerment.
My Cause My Cleats is one of the most rewarding projects of the year. Talking with the players and hearing their personal story is special. Many times, they have a special connection to a particular cause.
Yesterday the Los Angeles Chargers beat the Jacksonville Jaguars. Tight End Hunter Henry had a big game scoring a touchdown wearing his new custom cleats. Check out the pictures below showing his cleats we hand painted for his cause.
Hunters cause fights against human trafficking along side with the International Justice Mission foundation. By providing many resources and support to victims, survivors and the justice system, Hunter hopes to end this crisis happening around the world.