Blake and his team were invited by AWS to a private event at the Edition Hotel to showcase custom sneakers.
The goal was to offer attendees a truly bespoke gift. Blake spent the evening with his iPad, creating live mock-up designs as guests arrived at the party. It was the perfect way to connect with everyone individually before heading back to California to bring those designs to life in the Shoedio.
But before flying home, Blake and Javier hit the beach and caught an Inter Miami game
Once we were back in Cali, it was time to get to work and customize every pair to exact specifications. The team love events like this because nothing beats the communication and relationship building that happens in person—plus, it gives the clients a chance to meet the artist behind the craft. Finishing the pairs in the Shoedio allows us to take that extra time to ensure every detail is perfect.
Huge thanks to AWS for having us out to Miami, and thank you to everyone who attended this special event!
