This year we had the opportunity to team up with the Los Angeles Chargers to paint custom cleats for the #mycausemycleats campaign. In week 13 every season, the NFL loosens the dress code and allows players to wear hand painted cleats.
This allows the players to pick a foundation they support and bring awareness to their cause. At B Street we feel honored to be able to help the players visually express themselves and translate their ideas into visual empowerment.
My Cause My Cleats is one of the most rewarding projects of the year. Talking with the players and hearing their personal story is special. Many times, they have a special connection to a particular cause.
Checkout some of the pictures below showing the cleats we hand-painted for Jerry Tillery and Drue Tranquill. He Supported The Andrew Weishar Foundation Weish4ever who's motto is Bringing Joy, Instilling Hope, Paying It Forward.
Weish4Ever uplifts the lives of families with adolescents or young adults battling cancer by providing direct financial assistance and ensuring they know they are not alone in this fight.
Look out for Notre Dame Alum and now Chargers Defensive Tackle Jerry Tillery wearing these!
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