We teamed with the staff at SMU to create something very special.
If you’ve followed me for a while, you may remember we’ve created custom SMU sneakers before.
Not only was I already super stoked when SMU reached out for a project-- when they told me that this would be for their new President Jay Hartzell, I was super excited.
SMU wanted to do something super special to be gifted to Jay and his wife Kara during his presidential inauguration.
And they wanted it to be fun and unique--something cool for the students to present to him. After some back and forth, we decided on some custom jordans. For the design, we leaned into school pride—using SMU’s colors, logos, and mascot.
We added the number 11 to mark Jay as the 11th president of the university. On the sides, we worked in a line from the fight song and even a few of the school’s famous oak trees. For Kara’s pair, SMU wanted to keep the same elements but have a different design so she could have her own unique pair but still match with Jay.Big shoutout to the SMU fam!
If you guys spot Jay rocking his kicks around campus, send us some pics!
Interested in getting a custom pair of shoes? Reach out to us here: https://bstreetshoes.com/pages/custom-order-form
